Madam
Driver
Indrajit Nattoji Kollective Pictures
Stories.
People.
Pictures.
A film production kollective
led by Indrajit Nattoji.
Mumbai / India
Selected commercials
A sample. The commercial work lives at Blink Pictures
Every film
builds its
own crew.
I.N.K. assembles project-specific teams of filmmakers, artists, writers, designers and specialists around each story. The team follows the idea. The project is not forced through a fixed pipeline.
Featurette · 2025
Indian stories.
Without borders.
Production / India · Japan — one crew, two countries.
Director · Visual Artist · Producer
Indrajit Nattoji is a filmmaker, visual designer and artist. He founded Blink Pictures in 2002, where he has directed over 400 commercials and channel branding for Zee, Star India and Astro Malaysia, and is Executive Director of I.N.K. Pictures, its production arm. An M.Des graduate from NID Ahmedabad, his work runs from feature films to museum installations.
Indrajit Nattoji is Founder of Blink Pictures and Executive Director of I.N.K. Pictures LLP, its production arm. Earlier, he was an award-winning Promo Producer at Channel [v]. A filmmaker, visual designer, and artist, his work spans advertising, broadcast design, branding, immersive storytelling, and feature filmmaking. Through Blink Pictures, he has directed over 400 commercials and channel branding for Zee, Star India, and Astro Malaysia, earning multiple industry awards. He also hand-painted and directed the music video Rangi Saari, with over 30 million YouTube views. His features include Aagey Se Right and Aafat-e-Ishq. He has produced audio-visual experiences for Indian Music Experience Museum and Sardar Patel & The Road to Freedom. His independent featurettes Madam Driver and Radio Ghaint were official selections at Tasveer Film Market (Seattle), with Madam Driver screening at NYIFF 2025 and streaming on Apple TV. He holds an M.Des from NID, Ahmedabad, and is developing an Indo-Japanese horror feature.
Ideas / Creative / Direction
2002
Production / Kollective / Execution
2023
Blink develops. I.N.K. produces.
One creative ecosystem.
Made by Blink, produced by I.N.K.:
Sardar Patel & The Road to Freedom ·
Yeh Desh